Is my SEO working? This is a question that most businesses ask themselves and find no clear way of tracking just how much SEO is really working for their business. Most of the organizations are trapped in a unilateral way of measuring SEO success – by monitoring their rankings. While rankings are the primary metrics which tell you about the effort that you or your SEO company is putting in, rankings cannot be taken as a true reflection of your online presence. Here is why:
- High ranking for keywords that no one searches for is like opening a shop in a remote location, far from the city where traffic is.
- Google personalizes search results through web history, geographic locations and bookmark history; hence you may see results which others are not seeing.
- High rankings have a bigger goal – a quality traffic stream. If high Google rankings do not send you inquiries, they probably do not matter a lot.
- SEO is like fishing – the wider your net, the better your catch. Too much obsession with limited keywords means your daily, weekly and monthly traffic number may still remain low.