You would be surprised how many entrepreneurs and small business operators delay getting their concepts off the ground because they are stuck on a business name. On the surface, there is a lot of pressure! Your business name needs to be brand-able, it needs to be practical, it can’t be ambiguous, and the hardest one… it has to be unique!
Not having a business name is no excuse not to begin work. There is plenty of consumer research to be done, as well as financial planning and many areas of development that your nameless business will not hold you back from. During this phase, you may be lucky enough that your business name just comes to you! If you’re really stuck, there’s a process of elimination that may help you discover a business name that will tick all the boxes.