If you’re looking for a new content marketing solution that delivers great results, a whitepaper might be your best bet. Whitepapers can shoot your brand credibility through the roof, whilst providing an effective lead gen tool to your business.
Though the end goal is to generate sales leads, don’t confuse whitepapers with salesmanship. A whitepaper should demonstrate the benefit of a particular product or service in context with an accurate assessment of a specific business problem, while avoiding overt self-promotion and branding. You want your whitepapers to be reviewed as demonstrating thought leadership in your field and regarded as an authority piece on the subject at hand. When written correctly and supported by facts and figures, whitepapers can be extremely influential when making decisions on a purchase.
