QR Codes is an easy to use technique to connect the web and the print mediums. QR codes can be placed on print ads & materials, and are scanned via mobile devices and smartphones. The call to action for QR codes can range from ringing a phone, to collecting email addresses to imparting a second-to-none mobile experience for the user. Redirecting mobile users to a landing page or a website that has been done specifically for the mobile users is one of the best call to action that a QR code enabled ad can have.
Why is Tracking Important?
The QR codes can be used in different means and formats like flyers, stickers, newspaper ads or even paper carry bags. In order to understand what mediums are working the most, you need to track your campaign. Even within a medium if you are using different ad copies, text options or images, tracking of QR codes tell you a lot about which versions performed better over the other ones.