Do you know why your online business needs a good SEO company? In a nutshell it is because SEO is one of the proven methods used to ensure that travelers on the Internet highway can find you and your business.
What is Search Engine Optimization?
People use search engines like Google, Bing and Yahoo every day to find things. Based on the words a user types into the search bar, sites pull up in a specific order as Google or Bing’s search algorithm tries to determine the best sites to fulfill the needs of the user.
SEO is combinations of tactics that help a business rank their website in the first few positions for specific search terms that describe their business or products that they offer. An example might be a video game store in Chicago will benefit from having a high ranking for terms like “Chicago video game stores” or “buy video games Chicago” and so on.
Why you need a good SEO company
First let’s point out the obvious; we are talking about a good SEO company versus a firm that might offer some smattering of SEO as one of its services.
Now the most important thing to understand about SEO is that it is a marketing tactic. Much like using mailers, having print or media ads and even having a website, SEO is a tool of marketing that is needed to help market your business to current and future customers.
It today’s world more and more people are gravitating towards the internet to find anything and everything. Think about it…when people want to go out to eat they might check out restaurants and reviews on Yelp, Foursquare or Open Table. When you need directions you check Google Maps. When you book a trip do you use a travel agent or just do it yourself online?
It has become an online world and as such almost every single business will benefit from an online presence and thus needs to also utilize online marketing as part of its overall marketing plan. The better your plan, utilizing the most current tactics that have proven effective, the more likely it is that your business will be found when people are looking for someone to provide them with your particular service or product.
Businesses need SEO because:
- People can’t buy your products or services if they can’t find you.
- SEO research can help identify what is relevant to customers, your business and your industry.
- Active SEO helps identify trends and lets you see areas in your marketing plan that are missing out.
- SEO is basically a 24/7 sales force that promotes your brand and company online.
Where are you on Google?
Here is where the proof is in the pudding so to speak. If you aren’t on the first page of a Google search result it is more than likely that your business is not being seen by the masses. Google is the most popular search engine in the world right now so we are going to use them as an important example.
According to a recent article published on Search Engine Watch, websites that were ranked number one on a search result received an average click-through rate of 36.4 percent. The number two site at a click-through rate of 12.5 percent and number three was at 9.5 percent. The average click-through rate on page 1 of the Google search result was 8.9 percent, which is fairly decent. However on page 2 that average drops to 1.5 percent with the top result on page two only having a 2.6 click-through rate.
Those are some sobering and also enlightening numbers.
Effective SEO implementation will:
- Improve rankings in search engine results.
- Help you appear in more searches.
- Increase the number keywords people can use to find you.
- Improve the relevancy for visitors who come to your site.
The Bottom Line
SEO is how a website, and thus your business, gets found. If you want to ensure more customers and potential customers are finding and visiting your site then you need to utilize current SEO practices and optimization must be regularly worked on and that is why your online business needs a good SEO company; they know all of the steps for continuous optimization and stay on top of the ever-changing algorithms.